Work From Hotel: who wins the name game? #WFH

The latest trend in hospitality is the rent of the hotel rooms for day-use as an alternative to the home office or even the company’s office if it’s closed. It is now affectionately called #workfromhotel

This is article 2 in the series of pieces where I discover the offers put in place by the brands to capitalise on the work from home fatigue. Read my first article on what it means to Work From Hotel here.

Today we’re looking at 7 hotels brands and how they decided to name their offers.

The entries for the name game are:

• Marriott — WORK ANYWHERE
• Hilton — WorkSpaces by Hilton
• Accor — Hotel Office
• Hyatt — Work from Hyatt
• Mandarin Oriental — Working from M.O.
• 25 hours — Home Office
• Radisson — W.F.H. 8 hours & Hotel Office

Let’s review and comment on each one of them before we reveal the winner.

Marriott — WORK ANYWHERE

Work Anywhere is kind of generic and doesn’t actually refer to the hotel space being the “anywhere” here. It seems more like a promotion of the brand’s global reach and a multitude of opportunities to work “anywhere” from their hotels, as long as you can get there.

Hilton — WorkSpaces by Hilton

WorkSpaces seems like a unique name, even more so like a new brand. Will this be extended into a new co-working brand when the time is right?

Cannot help to notice that there is an obvious play of words that Hilton chose not to go with. Is Work From Hilton a missed opportunity or a conscious differentiation to reduce confusion with Hyatt?

Accor — Hotel Office

Short and sweet. You can’t go to the office anymore, so come to Accorr and find that work environment in a hotel. Not very creative but delivers the message clearly.

Hyatt — Work from Hyatt

Comes with a handy hashtag #WFHYATT and the best play at the #wfh hashtag. Hyatt are definitely not shy to take advantage of the obvious wordplay, kudos!

Mandarin Oriental — Working from M.O.

In a classic Mandarin fashion, it’s a simple nod to the M.O. brand. Just like Fans of M.O. and Staycation by M.O. No need to try anything new.

25 hours — Home Office

A small brand in comparison to the others on this list, but a brand that is unique in its branding and tone of voice. Because of that, I feel like they could have done better than “Home office”. It doesn’t really represent the uniqueness of the brand or make it better than the home office we already have.

Radisson — W.F.H. 8 hours & Hotel Office

Radisson has two similar offers, The first one apply applying to three hotels in the UK and the other being global. And even with two entries, they don’t win. Surely is a bit too literal to have “8 hours” in the offer name?

The winner is….!

Hyatt — Work from Hyatt!

They saw the chance and they took it! I applaud them for that, as it takes guts to follow the trend and use something seemingly obvious and own it.

Which one is your favourite? Do you agree with me with the winner of the name game?

In the next article of the series, exploring the Work From Hotel offers, I will be diving into the benefits of their offers. What’s included? We’ll compare.